Skip to content
bartonjames.com > photo > Advertising > < prev | next > 2 of /33

Barton "Bart" James Christner, M.F.A., B.S.

UX Leadership; executive-level project management & design

Barton James Christner

Advertising

Made to sell: the feature, the benefit and the call to action.

D1 Advertising: a collage of the work in this chapter

Persuades a target audience to take or continue financial, commercial, political or ideological action. Latin "ad vertere" means "to turn toward."

20051123_LIFESTYLE_NewYorkOnADimeChicksCenterLynneaBart_PHOTO 20030218_ADVERTISING_seedling_on_bricks_final_PHOTO 20100214_PORTRAIT_SarahPalinAtDaytonaShoresPamGeldartA1A_PHOTO 20090209_FASHION_AutumnXFilesBackup_IMG5003_PHOTO 20100507_PORTRAIT_BabyStella3WeekStudioABulavkoMattSally_IMG8225_PHOTO 20051023_LIFESTYLE_ARTFAMILYWashingtonApartmentHalloweenReed_PHOTO 20110825_EVENT_FlaglerBeachHurricaneEffectGilesCarolKrista_PHOTO 20100617_SCHOOL_Room118FieldSurveySpeakerVanHookBenCoffinMollie_IMG1008_PHOTO 20100617_SCHOOL_Room118FieldSurveySpeakerVanHookBenCoffinMollie_IMG1008_PHOTO 20141128_ADVERTISING_IMG_0822good_bw_PHOTO 20120704_PORTRAITS_Jacksonville4thGilesCarolJoliKrista_PHOTO 20091029_PORTRAIT_StudioMaureenAndrew_PHOTO 20090209_FASHION_AutumnXFilesBackup_IMG4990_PHOTO 20090209_FASHION_AutumnXFilesBackup_IMG4990_PHOTO 20120122_PORTRAIT_GrenadaMemorialGardensWaterfallCathyJayChristine_PHOTO 20080711_COVER_NJMTCCoverSouthEastMuseumofPhotographyKevinMiller_IMG2263_PHOTO 20080605_LIFESTYLE_RTBeachStreetDaytonaKikiChefLoriClutterDanny_PHOTO 20050801_G4P4_PortraitMaulands_PHOTO 20031031_ADVERTISING_DSC07457tcopy_PHOTO 20111027_LIFESTYLE_GranadaBridgeSullivanLindaEmma_x_Chloe_PHOTO 20041028_WILDLIFE_ARTHHLandscapingDucks_PHOTO 20130428_TRAVEL_DBRCCAnneLittle_IMG0259_PHOTO 20130429_EVENT_DaytonaBeachShoresAngiePatrickInRoomReception_IMG2482_PHOTO 20120519_SPORT_LPGASniperDM4DaveMorlandIVGolfPutter_IMG3226_PHOTO 20120519_SPORT_LPGASniperDM4DaveMorlandIVGolfPutter_IMG3123_PHOTO 20120519_SPORT_LPGASniperDM4DaveMorlandIVGolfPutter_IMG3123_PHOTO 20120727_MODEL_MatanzasBeachSexyHotBeachGilesCarol_IMG1410_PHOTO 20081122_FASHION_COSIOEdwinCoreyBowerKateBellBeachStreet_PHOTO 20120125_EVENT_KevinBenjaminsAmazingSushiNight_IMG2976_PHOTO 20111221_LIFESTYLE_OceanWalkGarageGilesFamily_IMG8651_PHOTO 20110612_EVENT_DisappearingIslandBradBlaisAnneLittle_IMG5480_PHOTO 20110612_EVENT_DisappearingIslandBradBlaisAnneLittle_IMG4992_PHOTO 20110612_EVENT_DisappearingIslandBradBlaisAnneLittle_IMG4992_PHOTO 20110327_PORTRAIT_ClutterLoriNieceGinnBeach_PHOTO 20081009_TRAVEL_DSDRFunglodeOasisHamacaCarolGiles_PHOTO 20080509_ADVERTISING_SheckterDaveAttorneyPalmCoastDaytonaAutumnCook_PHOTO 20080509_ADVERTISING_SheckterDaveAttorneyPalmCoastDaytonaAutumnCook_PHOTO 20080509_ADVERTISING_SheckterDaveAttorneyPalmCoastDaytonaAutumnCook_PHOTO 20100611_FINEART_BethuneFieldGunPointCruiseBrandon_IMG0695_PHOTO 20100611_FINEART_BethuneFieldGunPointCruiseBrandon_IMG0695_PHOTO 20111022_EVENT_EFGOrchitoberfestClutterLoriEubanksAngieHausermanGeorgeAndCarlGrenierAdamTaylorErin_PHOTO 20140130_SCHOOL_PHASE4TECHSHOPMAKERSHIP_StudentsInSchool_PHOTO 20130429_TRAVEL_DBRCCAnneLittle_PHOTO 20040731_PORTRAIT_ARTFAMILYHHRailingLuke_PHOTO 20081117_FASHION_ARTWHPortraitCarriannModelShootBuilding530StudioD_PHOTO 20091029_PORTRAIT_StudioTwinsSullivanLindaGrandaughters_IMG5892_PHOTO 20091029_PORTRAIT_StudioTwinsSullivanLindaGrandaughters_IMG5892_PHOTO 20081219_TRAVEL_ARTHamacaOasisAutumnCook08BeachWater_PHOTO 20130428_TRAVEL_DBRCCAnneLittle_IMG1042_PHOTO 20130428_TRAVEL_DBRCCAnneLittle_IMG1042_PHOTO 20100118_ADVERTISING_IMG_6550combo_PHOTO 20130428_TRAVEL_DBRCCAnneLittle_IMG0050_PHOTO 20030423_LIFESTYLE_ARTTappanWyeBayReedLukeLynnea_PHOTO 20111022_EVENT_EFGOrchitoberfestClutterLoriEubanksAngieHausermanGeorgeAndCarlGrenierAdamTaylorErin_PHOTO 20130428_TRAVEL_DBRCCAnneLittle_IMG1305_PHOTO

Features

A factual statement, typically an interesting or important part, quality, ability about a product or service, but not what entices a customer to buy.

Benefits

True benefits aren't just an elaboration of features, but answer prospective customer questions, 'What's in it for me,' and the answer is, 'Results: something of actual value.' The consequence, or effect, the outcome of a sequence, an action or a thing.

Call-To-Action

An urge to a reader, listener, or viewer, often in the visual, verbiage, auditory, and/or tactile form, specific to potential audiences, to provoke an immediate response, usually using an imperative verb such as "call now" and "find out more" or "visit a store today".

Advertising contents

▲