Apparel

Identity worn: logos, uniforms and merchandise people put on.

Wearable and characteristic, identifiable marks, providing "sense of self," recognized, intended to cause or incite a specified action or response.

Brand

Characteristic mark, both distinctive, and identifiable. First applied perhaps to criminals and livestock, it's believed the term appeared in the early 1500's. Personality, "sense of self," continuity or sameness, provided identity over a time.

Message

Underlying theme or idea, including signals both transmitted and received through medium or media. Transferred by an act, gesture, token, often human sensory perception to stimuli or an event, indictors, or means, that cause or incite a resultant action or response.

Attire

Adorning materials, typically the display, or dressing of cloth worn, decorative or aesthetic garments or intended to serve a specific function, as armor, a suited, protective array, often identifiable by intended markings.

Julianne Trichtinger

Marketing Communications Manager,
NOVA Chemicals

"Creating a strong brand is critical to achieving market leadership. Develop a meaningful brand message with a defined visual element that resonates with your customers and the marketplace. With over 20+ years of marketing experience in diverse industries such as plastics, metals manufacturing and the non-profit sector, I have been a part of successful campaigns that elevated products and companies above their competition through well crafted brand strategies. While COO at The Center for Creative Play, we had a brand initiative to create a visual identity that conveyed our unique philosophy that all children should have the opportunity to play together. Understanding 'inclusive' environments, Barton James' based our brand on a globe-like toy, where fitted pieces come in all shapes and sizes."