Shelftalker

Small in-store displays that argue at the point of sale.

Retail, Point-of-Purchase, attention grabbing, affixed or disposable, multimedia shelf device, with a strong influence on customer decisions.

In-Store

Merchandiser POP (Point-of-Purchase), or POS (Point-of-Sale), both describe powerful in-aisle or checkout transaction locations. Customers first select a specific product, engaging second, in a money exchange.

Multimedia

Influential printed signage or cards, may include a pre-recorded audio message, a video display, or even a holographic projection. The blended media, with messages "On Special," or "Sale Item" grab prospective customer attention regarding the products or services displayed.

Unit

Constructed of lightweight, disposable components, replaceable signage, audio and battery cartridges, with varied shelf attachments, an assembled device effectively hangs over the edge of a shelf.

Barney Lee

Chief Operating Officer,
Merging Media

"Our core disciplines include Digital Media Communications, Branded Entertainment and Original Content Development. As an on-location audio sound engineer and photographer in Italy, Hawaii and Israel, we produce B2C marketing tools for Perillo Tours. Nearly 800,000 DVD's have been distributed to date. Clients include CBS, FOX, The Golf Channel and NFL Network. We've produced audio for several live concert DVD's, and a concert for a national PBS broadcast. Co-owner of Club Cafe, I served as audio recording and mixing engineer for a music entertainment show, 'Live At Club Cafe,' which aired on UPN and Comcast On-Demand. Barton James' invention, the InVenture/SMG (Sound Marketing Group's) POP (Point-of-Purchase) device - a literal retail 'Shelftalker' - arrived in-studio requiring an acoustic signature, unique in creative and technological acumen."