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Barton "Bart" James Christner, M.F.A., B.S.

UX Leadership; executive-level project management & design

Barton James Christner

Product

Merchandise arranged and lit until it sells itself.

D1 Product: a collage of the work in this chapter

Sales stimulus by depicting merchandise, content driven 'pack shots', close-ups, triggering in-store, on-shelf and/or online commerce.

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Ideal

Represented as an accurate, nearly perfect, attractively represented product perhaps better than reality, shown as 'exactly right' for a particular purpose, situation, or person, as in retail sale, to emulate, present and motivate the prospective use of items, showing best possible conditions.

Arranged

Placed in a proper, desired, or convenient order, staged and adjusted, on a platform with all the parts of the 'theater' and all apparatus found behind the proscenium, or 'the arch' that separates stage and observer.

Merchandise

Various goods manufactured, bought, traded, sold, available after channel distribution, often packaged, labeled, presented, intending visual appeal, targeting increased consumer sales.

Product contents

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