Collateral

The printed matter a salesperson leaves behind.

Supportive, ancillary "info sheets," "leave behinds," and varied media, assisting in a target audience understanding of features and benefits.

Sales

Sales benefit from "leave-behinds", or "info sheets", otherwise known as "sales aids". These aids differ from advertising, because they are used later in the sales cycle, after prospects are identified, during follow up contact.

Support

Main subjects or topics are accompanied and further legitimized by synchronized, auxiliary content. These secondary and potentially detailed collections of varied, prepared media, lend support, ease the explanation, and improve early stage sales cycles of a product or service.

Document

Examples include brochures, visual slides, slip sheets, web content, mailers, sales and demonstration scripts, clipped articles, product sheets, or white papers.

David Oshlag

President,
Project Marketing Associates, W5 Templates

"Project productivity has been my passion for 30 years. As a graduate of Carnegie Mellon's Engineering and the University of Chicago's Business programs, today my firm is a much in demand productivity consultant to Fortune 250 brands such as GlaxoSmithKline, H.J. Heinz, and PPG. I founded W5 Templates to make the centuries old '5W's' (Who, What, Where, Why, When) of problem solving, digitally simple for the 21st Century, with an Excel-based CRM template system under $300 per user license, and no recurring monthly fees. Leaders of local marketing networks or centralized corporate marketing content require rapid, efficient new collateral distribution methods, and the timely retirement of outdated content. To achieve flawless execution of your marketing asset management system, you must be organized and have a strong foundational process that's easy to use."