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Short-lived advertising, sized to a slot and to a moment.

Message, media, or medium at precise, measurable time periods, cleverly stated and placed to motivate a demographic or psychographic.

Timed

Consider a relevant and popular phrase "timing is everything." It is the appropriate and measurable period during which an action, process, or condition exists or continues, that yields a message's success or failure.

Target

Establish accurate, precise, and valid objects of purpose, a desired goal, or a point of destination. Know, understand, and qualify correct, intended marks, as sought by strategic plan, careful aim, and a call to action.

Audience

Individual or group, listeners, viewers, spectators, persons reached by a media or medium, or other communication. An identified target, a demographic or the psychographic set, having, or intended to have, the desired characteristics of interest, support, or active enthusiasm.

David Ziegler

Operations Manager,
Ziegler Et Cie, LLC

"Business leadership today, demands diverse right brain creative expertise and left brain technical mastery. I've bought into and rebranded a fitness center, building logo designs, print ads, direct mail, and an internet presence. Level 5 Clearance permits, as lead engineer for sales and projects, configuration of high end networks and server infrastructures. Clients include government, hospital, university, and financial institutions. I've worn diverse hats as the operations manager, studio manager, systems integrator, network, telecom engineer at SymQuest, Federated and six years during Dick's Sporting Goods public offering, growth explosive 80 to 500+ stores. As my adjunct digital media instructor at Robert Morris University, Barton James had architected, then hired me among 50+ people to build-out and launch Dick's first ever Ecommerce storefront."