Interface

Screens people operate, where form has to serve function.

Point of interaction between components, applicable at both hardware and software levels, with consideration to usability and human factors.

Information

Communication or reception of knowledge or intelligence obtained by navigation, investigation, study or instruction. Content reflects the substantive and meaningful material assets, the signals, text, images, or media organized and presented for a specific audience.

Form

Creative is characterized by imaginative, original, and expressive ideas. An intended user response is sought through sensory stimuli: visual, audible, tactile, even olfactory and taste.

Function

The technological invention, method, process, or practice governing the application of a solution to a problem. Environmental conditions influence the growth, development, and survival of applications, organisms, individuals or a community.

Joe Stafura

Founder,
The Affective Computing Company.

"Cross-polinated in several industries my focus, my central theme, has been innovative, business model redesign through new technologies. Owning my first business in 1994, a string of start-up companies in A.I. (Artificail intelligence) and Machine Learning associated with Cognitive Psychological methods, lead me to Chief Technology Officer at Echo Learning Labs. Founding The Affective Computing Company, I'm developing a mobile application platform "Affective Assessment" useful to individuals or groups to better understand their state of mind, along with a method of self-correction. While Partner at USWeb, my fully digitized print production process from photography to disk, was modeled by Barton James, which reduced our client, Dick's Sporting Goods average image costs from $75 to $5.35, saving over $8 million across 20,000 SKU 's."