Outdoor

Signs sized for distance, weather and a moving audience.

Open air, public, select, brief, carefully chosen message posted or displayed in high traffic, and target audience locations.

Exterior

Outside, traditionally flat surface or board, space, area, or spot, set apart or used due to its qualities like location and visibility, beneficial for a specific purpose.

Sign

Bold, brief notice, bearing a name, direction, warning, or advertisement, as displayed or posted for public view. Target audience demographics (age, gender, family size) and psychographics (attitudinal, preferences, likes and dislikes) attributes, aim messages or marketing efforts, ultimately toward an event, service, or merchandise.

Placement

Effective venues include high-traffic or high-visibility billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, or posted lawn or brick-and-mortar locations.

Felicity Fenton

Creative Director,
Shed Rain

"I work across the fields of art direction, styling, photography, graphic design, textile design, illustration, packaging, product design, retail design and interactive media. A versatility that allows me to develop innovative multidisciplinary concepts that are characterized by a highly effective outcome. As an added bonus, I'm pretty fun to have around. At ShedRain, FF Creative and Gravity Images my specialties include graphic design (print, web, environmental), illustration, textile design, product design and development, styling, set design, studio lighting, digital photography and post production, video production and editing, music production, social media, marketing, and copywriting. New York to Washington, I've raised awareness, funds and food for hungry and homeless with my 'Sisyphus Project' performance art, a giant six foot ball rolled along streets."