Packaging

The surface a product arrives in, and the shelf it fights on.

Striking and functional packed, bagged, boxed or outward facing wrapper, that targets, attracts, and motivates an audience.

Aesthetic

Emotion driven creative design, about or on a specified person, product, television program, media material, device, etc., to a targeted audience or wider general public. Aesthetic and functional intent seeks to build a favourable result that attracts, delights, motivates holding attention, promoting customer reaction.

Container

Bundle, vessel, or parcel, something that is usually of small or medium size. Typically a packed, bagged, or boxed product. The unit or subsets of units, suitable for immediate installation, operation, storage, transportation, market use, or sale.

Surface

An outward facing material or boundary layer that constitutes a functional wrapping of a contained product or merchandise.

Pati Ingold

Advertising and Marketing,
Independent Professional

"Art direction requires a rare and valuable mindset - a talent desired by many, but achieved by few. Sharp listening skills are critical to transform a client's needs into visually striking campaigns that turn both client and target audience heads. Creative leadership demands a wide array of design and production skills, including print, direct mail, outdoor, point of purchase displays, boxed product, package design, interactive, and TV. Known for my love of art and design, my focused, detailed approach shaped numerous national and regional brands: Bacardi, PNC Bank, Pittsburgh Symphony, Eat 'n Park, GNC, Bruegger's Bagels, Heinz, National Geographic, and Dad's Pet Foods. Cool waters and warm hued continents are exemplified through InVenture Group's, IBM BESTeam Reseller and Premier Club packaging."