process
method; milestones to attain an end; series of progressive, interdependent steps
5FUNNELTM
Five phases, ten deliverables, two to a phase. Whether the work is print, video, interactive or architecture it travels the same road, from discovering what is wanted through to handing it over and reviewing how it went.
- CAPABILITY
- CONSTRAINT
- 1 SCHEDULE
- 2 SOW
- 3 CONTRACT
- 4 STORY
- 5 MIDTERM
- 6 MOCKUP
- 7 MODEL
- 8 ENDTERM
- 9 WRAPUP